Creative agency services or you can say ‘the panacea’ of all sort of marketing illness that a brand can ever have. Branding through a splendid creative agency can make your company as blockbuster as ‘Bhai’s movies’ are in Bollywood.
Creativity, strategic ideas, proper planning and execution are the four pillars on which the empire of creative agencies run.
HOW CAN A CREATIVE AGENCY HELP BRAND A COMPANY?
When we talk about branding, then 9 out of 10 persons are actually talking about advertising on different platforms. A creative agency focuses on creating strategic engagements with your target audience.
These engagements include from culture and collateral processes to external ones like selling and exposure marketing pieces. Creative agencies help in shaping every interaction between an organization and its audience, by providing some of the best creative design services.
The services a branding agency provides to turn your brand from roadside Raju to a well suited Rambo are as follows-
1. Branding
The most wanted-
You always wanted a brand that defines its core beliefs and sticks to a unified identity. Blackgoat, as a creative agency, offers a valuable perspective to your brand. We actually help in building brands from scratch or existing but unknown brands. We ensure their alignment with their mission and the existing market space.
2. Creative campaigns & strategy
Creative design agencies help in brainstorming the campaign ideas that match your objectives. We identify your target audience and suggest creative services and help to effectively engage them. Then the fun begins the process of making.
3. Copywriting
‘Because the pen is the biggest sword’
Words are the adhesive that holds the creative aspects together. Great copywriting matches the campaign objectives with a unique brand voice. The tone of crafting meaningful messages that inspire action actually comes from here. A concept with a balanced vocabulary guided by values and complementing mission provides a serious connection to the target audience of a campaign.
4. Graphic design
Graphic design gives structure to your campaign. It works like the skeleton for your ad campaign. Graphic designing creates visual cohesion and applies it to every aspect of the concept of advertising. It highlights your brand, further controlling the message and influencing your audience with sharply tailored colours, graphics and atmospherics and designs.
5. Logo design
‘Logo is the first step towards brand recognition’
The central idea of any great campaign is a distinct creative vision. The brand must have a unique visual identity that can be implemented across all platforms, from business cards, catalogues and brochures to signs, posts and wall graphics as well. The process begins with the logo itself, or you can say an identifying mark that paves the way for your brand to get recognized.
6. Web design & development
Online platforms are like the master of branding today. A well-formed, professionally and comprehensive website design is one of the most important aspects of brand recognition. Your website will likely be the largest piece of information your audience is presented with. So, these were some of the hard-core creative agency services that are used to make your brand visible in front of the world.
Here is a proper analysis that assures you about the fruition of online and offline advertisements.
| Facts | Percentage (approx.) |
| Sale through mobile e-commerce | 54% |
| Consumers affected after viewing branded social video | 64% |
| Colour improves brand recognition by up-to | 80% |
| Consistent brand representation increases revenue up-to | 23% |
| Consumers believe shared value create a trusted relationship with the brand | 64% |
“But, what is the meaning of saying it a creative agency instead of an ad agency only?”
“Because advertisements are all about creativity. No one can find an ad interactive if it is boring and basic”
What makes Blackgoat, a creative agency?
Blackgoat is a creative agency, providing all the creative design services to its clients and making it worth paying for. To clearly understand what that means, let’s take a quick flashback to the footings of the advertising industry. So, basically, there are three main pillars of the advertising empire – strategy or planning, media buying, and public relations. Each pillar plays a role in keeping the executing marketing and advertising efforts to a brand’s audience in a proper balance. Creative agencies like us, use to combine all three pillars to strengthen the branding capacity of your organization.
We create but creatively!
Yes, branding agencies create, but they are bound to craft things in a more realistic way. The way in which people can connect to that brand.
The bread and butter of a creative agency are producing creative stuff. Every piece they work on is a piece of pure art that is practical and engaging.
Well, do you know?
-that India is the fastest-growing ad market in the world.
The reason behind the increasing demand for creative design services here is this only.
A properly branded and advertised organization sets the base for the strategic planning and execution of a campaign with the proper market research.
To conclude
As a creative agency in Gurgaon and Delhi, we, The Blackgoat provides a proper bundle of creative agency services and helps execute the plan, and optimize the branding projects into strategic engagements with the brand’s audience. On the whole, rest everything else is just an expensive noise, nothing more.