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130 Best Advertising Quotes from the Masters of the Industry

Best Advertising Quotes

Here we are presenting 130 best advertising quotes and you must be thinking what is the reason to serve this huge amount of pre-written quotes, right? Take a deep breath and search for your answer below. For that, you have to read the article – So, let’s go….

 

For filling a vessel, you should empty it first, same as for beginning a new chapter, you have to end the previous chapter. The equivalent goes with learning new things. Advertising is also based on this concept.

 

To keep rocking with the evolving situation, people in this field should forget old and conventional methods and accept the new ones. To be in a state of harmony with the freshly evolving ecosystem of the advertising market, one should know how to impact minds according to the changing times. Big names in the advertising sector have made themselves big just by following this evolution theory. People who are succeeding in this cut-throat competition of the advertising industry just because they have the will to learn new things and they have the guts to serve fresh things without the fear of being rejected.

 

The People on the other hand always wants something which is not mainstream. They like something different from those millions of ‘too easy to understand concepts. They want something that can leave them with a brain-tickle and share a common factor with their own lives. If you are ready to serve such mind-boggling ideas, then congrats, you are ready to rock the advertising sector.

 

In the process of match-up with this ever-changing environment of the advertising industry, one should always be motivated. Motivation is the process that travels from the inside out but we need some external sources to trigger the process in the meantime. What would be better than seeking knowledge from several best advertising quotes from the masters of the industry?

 

So let us see some of the best advertising quotes from the masters of the industry. We can learn many things from them-

 

 

17 Best Advertising Quotes Based on Content:

 

  1. “Content Marketing is not simply a campaign or a tactic, it’s a commitment.” – Valerie Uhlir

 

  1. “You can’t expect to just write and have visitors come to you. That’s too passive.” –Anita Campbell

 

  1. “Before you create any more ‘great content,’ figure out how you are going to market it first.” –Joe Pulizzi

 

  1. “Not viewing your email marketing as content is a mistake.” –Chris Baggott

 

  1. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis

 

  1. “Don’t build links. Build relationships.” –Rand Fishkin

 

  1. “Content should ask people to do something and reward them for it.” – Lee Odden

 

  1. If great content is the hero, then banners are the villain.” –Michael Brenner

 

  1. “If your content isn’t driving conversation, you’re doing it wrong.” –Dan Roth

 

  1. Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.”—Tim Frick

 

  1. “People don’t want to be sold. What people do want is news and information about things they care about.” —Larry Weber

 

  1. “Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.” —Bryan Eisenberg

 

  1. Content is king.” — Bill Gates

 

  1. “Master the topic, the message, and the delivery.” — Steve Jobs

 

  1. “Either write something worth reading or do something worth writing about.” — Benjamin Franklin

 

  1. What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy

 

  1. “Your number one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase” – Gary Vaynerchuk

 

 

13 Best Advertising Quotes Based on Correct Vocabulary:

 

  1. “The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” – Mark Twain

 

  1. “The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage

 

  1. On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy

 

  1. “Every time a message seems to grab us, and we think, ‘I just might try it,’ we are at the nexus of choice and persuasion that is advertising.” – Andrew Hacker

 

  1. “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy

 

  1. “A good advertisement is one which sells the product without drawing attention to itself.” – David Ogilvy

 

  1. “I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.” – Leo Burnett

 

  1. “Creativity about life, in all aspects, I think, is still the secret of great creative people.” – Leo Burnett

 

  1. “An ad is finished only when you no longer can find a single element to remove.” – Robert Fleege

 

  1. “Never write an advertisement which you wouldn’t want your own family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out…” – David Ogilvy

 

  1. “Great content is the best sales tool in the world” – Marcus Sheridan

 

  1. “I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.” – David Ogilvy

 

  1. “Brands should think of themselves, not as storytellers but story builders. We plant seeds of content and let our community build on it.” – Amy Pascal

 

 

10 Best Advertising Quotes Based on Storytelling:

 

  1. “A story is a trick for sneaking a message into the fortified citadel of the human mind.” —Jonathan Gottschall

 

  1. ” Storytelling is by far the most underrated skill when it comes to business.” – Gary Vaynerchuk

 

  1. “We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” —Jimmy Neil Smith

 

  1. “Every business has a story to tell.” —Jay Baer

 

  1. “Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.” —Chris Brogan

 

  1. “And do you know what is the most often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling…good storytelling…is a vital component of a marketing campaign.” —Gary Halbert

 

  1. In the modern world, impactful brand storytelling is about how to look your audience in the eye, digitally.” – Amelia Veale

 

  1. “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin.

 

  1. “Storytelling is the oldest form of education.”- Terry Tempest Williams

 

  1. “Storytelling is about connecting to other people and helping people to see what you see.” – Michael Margolis

 

 

20 Best Advertising quotes based on creativity:

 

  1. “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.” – Jef I. Richards

 

  1. “To think creatively, we must be able to look afresh at what we normally take for granted.” – George Kneller

 

  1. “Be creative while inventing ideas, but be disciplined while implementing them.” – Amit Kalantri

 

  1. “Creativity is intelligence having fun.” – Albert Einstein

 

  1. “The best ideas come as jokes. Make your thinking as funny as possible.” – David Ogilvy

 

  1. “In our factory, we make lipstick. In our advertising, we sell hope.” – Peter Nivio Zarlenga

 

  1. “A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.” – Bernice Fitz-Gibbon

 

  1. “Curiosity about life, in all its aspects, I think, is still the secret of great creative people.” – Leo Burnett

 

  1. “Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.” – Dave Trott

 

  1. “Advertising is the ability to sense, interpret . . . to put the very heart throbs of a business into type, paper and ink.” – Leo Burnett

 

  1. “Creativity is like washing a pig. It’s messy. It has no rules. No clear beginning, middle or end. It’s kind of a pain in the ass, and when you’re done, you’re not sure if the pig is really clean or even why you were washing a pig in the first place.” – Luke Sullivan

 

  1. “Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires.” – George Lois

 

  1. “Creativity and innovation are about finding unexpected solutions to obvious problems or finding obvious solutions to unexpected problems.” – Rei Inamoto

 

  1. “If it doesn’t sell, it isn’t creative.” – David Ogilvy

 

  1. “There are a lot of great technicians in advertising. And unfortunately, they talk the best game. They know all the rules … but there’s one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.” – William Bernbach

 

  1. “Advertising, as a single entity is capable of creating vast changes in our social structure, simply does not exist. Its impact is too diffuse, too omnidirectional.” – William Hesse

 

  1. “Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” – David Ogilvy

 

  1. “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” – David Ogilvy

 

  1. “An idea can turn to dust or magic, depending on the talent that rubs against it.” – Bill Bernbach

 

  1. “There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.” – David Ogilvy

 

 

8 Best Advertising Quotes Based on Market Competition:

 

  1. “Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.” – Otto van Bismark

 

  1. “If your competitors start copying you, then you are doing something right!” -Jay Baer

 

  1. “Competition is always a good thing. It forces us to do our best. A monopoly renders people complacent and satisfied with mediocrity.” – Nancy Pearcy

 

  1. A horse never runs so fast as when he has other horses to catch up and outpace.” – Ovid

 

  1. “Companies that solely focus on competition will die. Those that focus on value creation will thrive.” – Edward de Bono

 

  1. “Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.” – Dave Trott

 

  1. “Number 1: Cash is king. Number 2: Communicate. Number 3: Buy or bury the competition.” – Jack Welch

 

  1. “World trade means competition from anywhere; advancing technology encourages cross-industry competition. Consequently, strategic planning must consider who our future competitors will be, not only who is here today.” – Eric Allison

 

 

17 Best Advertising Quotes Based on Truth and Reality:

 

  1. “There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.” – Jerry Della Femina

 

  1. “The most powerful element in advertising is the truth.” – Bill Bernbach

 

  1. “Advertising is legalized lying.” – H. G. Wells

 

  1. “Making promises and keeping them is a great way to build a brand.” – Seth Godin

 

  1. “Facts are irrelevant. What matters is what the consumer believes.” – Seth Godin

 

  1. “I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.” – Leo Burnett

 

  1. “Telling lies does not work in advertising.” – Tim Bell

 

  1. “That’s the kind of ad I like, facts, facts, facts.” – Samuel Goldwyn

 

  1. “Our job is to bring the dead facts to life.” – Bill Bernbach

 

  1. “The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.” – Leo Burnett

 

  1. “The worst thing for a brand is to have a kind of false part of who they are exposed out there.” – Lee Clow

 

  1. “Certainly, it seems true enough that there’s a good deal of irony in the world… I mean, if you live in a world full of politicians and advertising, there’s obviously a lot of deception.” – Kenneth Koch

 

  1. “The advertisement is the most truthful part of a newspaper.” – Thomas Jefferson

 

  1. “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis

 

  1. “Don’t tell me how good you make it; tell me how good it makes me when I use it.” – Leo Burnett

 

  1. “The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.” – Bill Cosby

 

  1. “Advertising is only evil when it advertises evil things.” – David Ogilvy

 

 

10 Best Advertising quotes based on knowing your audience:

 

  1. “If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” – Jim Stengel

 

  1. “There are a lot of opportunities that you can discover by listening closely to what your customers are saying.” – Joei Chan

 

  1. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker

 

  1. “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy

 

  1. “A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook

 

  1. “Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” – Bryan Eisenberg

 

  1. “The best marketing strategy ever: CARE.” – Gary Vaynerchuk

 

  1. “Your brand is a story unfolding across all customer touchpoints.” – Jonah Sachs

 

  1. The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter F. Drucker

 

  1. If you want to create messages that resonate with your audience, you need to know what they care about. – Nate Elliot

 

 

10 Best Advertising quotes based on the importance of advertising:

 

  1. “Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford

 

  1. “You can’t sell anything if you can’t tell anything” – Beth Comstock

 

  1. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does” – Steuart Henderson Britt

 

  1. “Advertising is the modern substitute for argument; its function is to make the worse appear the better.” – George Santayana

 

  1. “One ad is worth more to a paper than forty editorials.” – Will Rogers

 

  1. “Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.” – Sinclair Lewis

 

  1. “Advertising may be described as the science of arresting the human intelligence long enough to get money from it.” – S Leacoc

 

  1. “Many a small thing has been made large by the right kind of advertising.”-Mark Twain

 

  1. “In advertising, not to be different is virtually suicidal” – Bill Bernbach

 

  1. “There’s an ad for every vice. That’s advice.” – Brian Spellman

 

 

5 Best Advertising quotes based on brand building:

 

  1. “Building a profitable personal brand online is not a sprint and something that happens overnight. Don’t aim for perfection early on. Instead allow your brand to evolve naturally over time and focus on providing massive value and over-deliver to your target audience. Then you will get more clear over your message and brand as well. Always remember that!” – Navid Moazzez

 

  1. “Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people’s mediocrities. That’s precisely what ‘trends’ are – a search for something ‘safe’ – and why a reliance on them leads to oblivion.” – George Lois

 

  1. “Advertising is the price you pay for having unremarkable product or service” – John Edson

 

  1. “Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.” – Simon Mainwaring

 

  1. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

 

 

20 Best Advertising quotes based on simplicity:

 

  1. “That’s been one of my mantras – focus and simplicity. Simple can be harder than complex…”- Steve Jobs

 

  1. “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”- Hans Hofmann

 

  1. “Simplicity is the final achievement. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art.”- Frederic Chopin

 

  1. “Beauty of style and harmony and grace and good rhythm depend on simplicity.”- Plato

 

  1. “Simplicity is the ultimate sophistication.” – Leonardo Da Vinci

 

  1. “The art of art, the glory of expression, and the sunshine of the light of letters is simplicity.”- Walt Whitman

 

  1. “A vocabulary of truth and simplicity will be of service throughout your life.”- Winston Churchill

 

  1. “Everything should be made as simple as possible, but not simpler.”- Albert Einstein

 

  1. “Don’t make the process harder than it is.”- Jack Welch

 

  1. “Simplicity is a choice, a discrimination, a crystallization. Its object is purity.”- Le Corbusier

 

  1. “Simplicity is the keynote of all true elegance.”- Coco Chanel

 

  1. “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.”- Charles Mingus

 

  1. “The greatest ideas are the simplest.”- William Golding

 

  1. “Three rules of work: out of clutter find simplicity. From discord find harmony. In the middle of difficulty lies opportunity.”- Albert Einstein

 

  1. “The core of beauty is simplicity”- Paulo Coelho

 

  1. “I have the simplest tastes. I am always satisfied with the best.”- Oscar Wilde

 

  1. “It is the essence of genius to make use of the simplest ideas.”- Charles Péguy

 

  1. “Make it simple. Make it memorable. Make it inviting to look at” – Leo Burnett

 

  1. “If you can’t explain it to a six-year-old, you don’t understand it well enough yourself” – Albert Einstein

 

  1. “Be yourself. Everyone else is already taken.” – Oscar Wilde

 

 

Let’s Conclude

 

So, these were some selected advertising quotes that will help keep your motivation high and prepare you for learning new things every day. A creative mind is consistently eager for learning. While every person is brought into the world with energy to learn but at someplace, by the progression of time, we lose enthusiasm for learning.

 

These quotes will trigger that enthusiasm back in your mind. One can be successful in any field including the marketing and advertising sectors, only if one is ready to learn new things. People who tend to stick to what they know from past attempts can never dominate in this evolving industry. They neglect to face challenges and they are afraid of taking risks. These kinds of people consistently attempt to curtail the innovativeness of their old and conventional ideas.

 

To dominate in advertising, one should be always ready to face challenges and learn new things. They should be prepared for the process of forgetting and relearning also. This rule helps in the business, yet in addition, helps in one’s self-grooming. So, take motivation from the industry rulers and keep learning, you will start rocking the advertising world in no time.

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